Business & Tech

Fresh & Easy Chain Will Be Sold: Campo Road Store to Stay Open

Tesco, the British parent company of Fresh & Easy, has announced plans to sell the struggling supermarket chain.

Fresh & Easy, the British-owned supermarket chain that, which has a store in nearby Casa de Oro-Mount Helix, will be sold.

Parent company Tesco made the announcement Wednesday, and Fresh & Easy said it wouldn't close any of its existing stores.

"While we don’t yet know who our new owner will ultimately be, Tesco has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business," Fresh & Easy said on its Facebook page.

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Fresh & Easy, which also has stores in San Diego, came to the United States in 2007 and was immediately hammered by the economic recession. 

An analyst told the BBC that the stores were poorly suited to the U.S. market.

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"Fresh & Easy was very confusing," International Marketing Partners' Allyson Stewart-Allen told the BBC. "You had champagne next to ready meals next to merchandising. It was a very confused proposition for Americans who couldn't work out what exactly they were."

None of its stores have turned a profit, the BBC reported.

The Los Angeles Times and NPR reported that Tesco has 5,000 employees at 200 stores around California, Nevada and Arizona. 

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